What women are missing when it comes to LinkedIn is a collaborative marketing approach to harness its economic power. You can change that by plugging your business into the 2018 One Million Woman Link Up. It's a year long virtual tour / business movement surrounding LinkedIn’s 220,000,000+ women in business community. Its mission is to spark collaborative marketing relationships between 1,000,000 professional, Main Street & virtual business women so they can thrive INSTEAD OF survive by cross pollinating their marketing skills and female LinkedIn connections.
As of October 27, 2016, DMR lists the number of LinkedIn users as 467,000,000. The number of new members is 2 per second. It’s geographical reach is 200 countries and territories. 44% of LinkedIn users are women — 205,480,000. Percentage of LinkedIn users that make household decisions is 90%. 41% of millionaires use LinkedIn. It has come a long way.
LinkedIn officially launched on May 5, 2003. I joined January 8, 2004. It was nothing but a glorified Rolodex. All we could do was gather connections. The best day ever was when they announced that we could start groups. The world opened up.
Groups along with events (plan an event and invite your connections) and other cool features like an email form in which you could select up to 50 connections at a time to contact based on geography or industry sparked profitable relationships.
LinkedIn giveth and taketh away.
We’ve had so many features given and taken away that now LinkedIn has a learning curve like no other social network out there. In fact, it refers to itself as a professional network rather than a social network.
The one thing that has never changed is its revenue generation ability. LinkedIn is the site you mine for B2B clients. It’s not the site you hang out for social conversation about your children, meal you just ate, cat videos, etc.
After numerous conversations with women that had LinkedIn accounts who were letting their accounts gather dust, I decided to survey LinkedIn’s women in business community to find out how knowledgeable they were with navigating its site, their partnering activities/preferences, goals (business/career), topics regarding LinkedIn they were interested in, and upcoming business/consumer purchases.
The overall results were quite insightful. I plan to spend 2017 conducting more research to delve deeper to show that LinkedIn and its women in business community is a marketing goldmine for B2B as well as B2C. I’ve discovered numerous needs that I can fill with my business. I’m sure you will too. On any given day, how many female LinkedIn members do you personally connect with? Are you using LinkedIn to your advantage?